Search Engine Optimization (SEO)

Structured metadata, schema markup, and content architecture for search engines and AI tools.

Foundation

Built to be found — by search engines and AI alike.

SEO is built into how we build, not added at the end. Webflow generates clean, semantic HTML by design, and we layer in fine-tuned meta controls, structured data, automatic sitemaps, and 301 redirect management from the start. AI handles the volume, generating metadata at scale and surfacing gaps across large sites. The judgment stays human. Every output gets reviewed for brand accuracy, message focus, and whether it's saying the right thing.

Deliverables

  • Technical SEO implementation
  • Page titles and meta descriptions (static and CMS-driven)
  • Schema markup (JSON-LD) for key page types
  • Image alt text and accessibility compliance

Relevant work

All work
Doctor and administrator at whiteboard

Ochsner Health Network

Helping a hospital system merge two networks and make a more usable and manageable website.

Honey Bee on a yellow flower

New Hampshire Bee Association

Built for a better tomorrow and the advancement and study of honey bees, beekeeping, the economic importance of apiculture, and to help the honey bees thrive.

Illustraton of a monarch butterfly and a pupae.

Pollinator PowerWorks

A native plant toolkit for New England gardeners — 100 pollinator-friendly plants, filterable by bloom time, light, moisture, color, and height, in a clean and simple design anyone can use.

Boston University Center for Computing & Data Sciences

Green Engineer

With a focus on sustainable design, construction, education, and impact, metrics and corporate responsibility were the focus of the modern design and website architecture.

Conference room

Bauer Harris

A minimalist website for a boutique executive search firm highlighting their people, services, and industry-leading expertise.

A dancer suspended in air by supporting dancers

Newburyport Arts Collective

One website to bring together the city's art organizations, audiences, and local leaders during a time of severe economic impact from the COVID pandemic.

Close op of box

Islamorada Running Co.

What started as a half marathon grew into a premier running event, and became a Winter destination in the Florida Keys. What it needed next, was a new home for the brands, races, sponsors, and supporting businesses.

Students in locker area

Finegold Alexander Architects

A modernized, usable website showcasing FA's outstanding history, team, and projects.

Environmental activists holding a sign "Because there is no Planet B"

ACES

Alliance of Climate & Environmental Stewards was created to empower communities of stewards to act locally but the one thing it was missing was a website to pull it all together.

Interior design portfolio image, small conference booths

Ebbrell Architecture + Design

Ebbrell Design, a boutique architectural firm, wanted to launch its rebrand with a new, modern website to bring out its best for clients.

Toolbelt