Content Strategy

Content strategy is knowledge transfer. There is a lot of information to be digested before creating a game plan and making the final result a success.

Foundation

By dedicating time to understand your project we can orchestrate a system that works for you.

Delivering a successful Webflow project is a complex task. We help you create a top-level information architecture and then dramatically expand it. We will discover which content belongs in a Content Management System (CMS) or as static pages, on the root level, or in folders. Our aim is to create a Webflow site that is usable and maintainable.

Deliverables

  • Octopus site map
  • Wireframe created from Relume library
  • CMS-powered system
  • Search engine and open graph metadata capabilities
  • A system that's designed to be easy to editors to maintain
  • URL redirect plan if needed

Relevant work

All work
Doctor and administrator at whiteboard

Ochsner Health Network

Helping a hospital system merge two networks and make a more usable and manageable website.

Honey Bee on a yellow flower

New Hampshire Bee Association

Built for a better tomorrow and the advancement and study of honey bees, beekeeping, the economic importance of apiculture, and to help the honey bees thrive.

Hydropower Dam

The New England Hydropower Company

Restoring North America’s original renewable energy resource in a modern managable, website.

Boston University Center for Computing & Data Sciences

Green Engineer

With a focus on sustainable design, construction, education, and impact—metrics and corporate responsibility were the focus of the modern design and website architecture.

Conference room

Bauer Harris

A minimalist website for a boutique executive search firm highlighting their people, services, and industry-leading expertise.

Couple in kitchen getting a bottle of wine.

RootCellar Concepts

An upscale home concept needed a website to present the breakthrough new product in a way the homeowners, builders, and architects all could learn and act on the new idea.

A dancer suspended in air by supporting dancers

Newburyport Arts Collective

One website to bring together the city's art organizations, audiences, and local leaders during a time of severe economic impact from the COVID pandemic.

Close-up of packaging

MIT Black History

A central archival and storytelling system built in Drupal to show evidence of the history of African Americans at MIT and to provide young people an instrument for action and a power for their future.

Close op of box

Islamorada Running Co.

What started as a half marathon grew into a premier running event, and became a Winter destination in the Florida Keys. What it needed next, was a new home for the brands, races, sponsors, and supporting businesses.

Students in locker area

Finegold Alexander Architects

A modernized, usable website showcasing FA's outstanding history, team, and projects.

Environmental activists holding a sign "Because there is no Planet B"

ACES

Alliance of Climate & Environmental Stewards was created to empower communities of stewards to act locally but the one thing it was missing was a website to pull it all together.

Interior design portfolio image, small conference booths

Ebbrell Architecture + Design

Ebbrell Design, a boutique architectural firm, wanted to launch its rebrand with a new, modern website to bring out its best for clients.

Toolbelt